Retail & E-commerce is all about selling: whether in a brick-and-mortar store or online. It includes roles in store operations, customer service, merchandising, buying, digital marketing, order fulfilment, logistics, category management, UX for online shops, product listing, etc. This sector blends service, operations, technology, marketing, and supply chain. Some roles need little formal education; others (especially e-commerce, analytics, digital roles) expect more specialized background or experience. Speed, adaptability, customer mindset, tech literacy, and attention to data are increasingly important.
$107,975
Average Salary
9%
Annual Sector Growth
500,000
Job offer
1,000,000
Companies
Online share growing — increasing proportion of total retail sales is happening online. E-commerce is becoming a core channel, not an add-on.
Omni-channel integration — blending in-store experience with online ordering, buy-online-pick-up-in-store (BOPIS), curbside, etc. Customers expect seamless experiences.
Data & personalization — using customer data, behavior, reviews, recommendations, A/B testing to optimize conversion, reduce churn, improve customer experience.
Logistics, fulfilment & speed — demand for fast/delivered shipments, efficient warehousing, returns management, inventory accuracy.
Tech adoption & automation — AI tools (chatbots, recommendation engines), automation in warehousing, digital marketing tools, improved UX, mobile-friendly, payments innovation.
Digital marketing & data analytics (SEO, SEM, paid ads, conversion rate optimization)
UX / product / UI design or merchandising (for online product listings, mobile optimization)
Inventory / fulfilment / supply chain & logistics understanding (especially for scalable e-commerce)
Customer experience & service, returns, reviews management
Tech literacy: eCommerce platforms (Shopify, Magento, WooCommerce etc.), CMS, analytics tools (Google Analytics, etc.), sometimes basic programming / scripting for data work